We teamed up with Sesame Street Workshop to create a collection of bedding and bath items. Partnering with Merch & PR teams, Susie Lee (Sr Designer) and I worked on PR collateral, retail design, digital assets, and website parallax for the launch. Additionally, I created the hangtags and product cards for this line.

Creative VP: Jess Gary

Design Director: Chrissy Ziegler

Copy: Katherine Penta

Photography: Claudia Di Maio