Introducing the Laundry Care collection by Brooklinen, designed in-house with our creative team. I utilized Adobe Illustrator to create labels for a variety of products, all packaged in biodegradable and recyclable materials. This collection is not only stylish and functional, but also environmentally conscious; resulting in high-quality laundry care products that are both effective and sustainable.
Creative VP: Jess Gary
Design Director: Chrissy Ziegler
Director, Copy & Editorial: Katherine Penta
Photography: Claudia Di Maio & Heather Monks
We teamed up with Sesame Street Workshop to create a collection of bedding and bath items. Partnering with Merch & PR teams, Susie Lee (Sr Designer) and I worked on PR collateral, retail design, digital assets, and website parallax for the launch. Additionally, I created the hangtags and product cards for this line.
Creative VP: Jess Gary
Design Director: Chrissy Ziegler
Copy: Katherine Penta
Photography: Claudia Di Maio
Introducing our Organic Collection; featuring hangtags and clamshells, designed with love using Adobe Illustrator. We wanted to capture the essence of simplicity and cleanliness, so we opted for white paper, rounded corners, and an embossed bean shape. This soft and delicate bean symbolizes the easy organic feel that our collection embodies. Elevate your bedding and bath experience with our thoughtfully crafted packaging.
Creative VP: Jess Gary
Design Director: Chrissy Ziegler
Director, Copy & Editorial: Katherine Penta
Print design work for Brooklinen’s 2023 PR Holiday Event.
Creative VP: Jess Gary
Design Director: Chrissy Ziegler
Copy: Amber Davis + Katherine Penta
Product Photography: Claudia Di Maio & Heather Monks
Event video: https://www.instagram.com/p/CkyXAB0p3Sc/
I worked to bring the festive spirit with Brooklinen's 2022 Holiday windows by crafting a whimsical graphic snowfall. These playful vinyls adorned all Brooklinen stores in New York, San Francisco, Santa Monica, Philadelphia, and Portland; transporting passerbyers to a winter wonderland.
Creative VP: Jess Gary
Design Director: Chrissy Ziegler
Copy: Amber Davis + Katherine Penta
Print & Packaging design work for Brooklinen’s 2023 PR+Bios Apothecary collaboration
Creative VP: Jess Gary
Design Director: Chrissy Ziegler
Copy: Amber Davis + Katherine Penta
Product/Lifestyle Photography: Claudia Di Maio & Heather Monks
Graphic Design
Packaging Design
Illustration
In summer of 2016, Marion Design Co. began as a result of three professors and seventeen other students wanting to see a change in the Marion community. MDCo is a community-based Creative Studio run by volunteers and professional designers with passion for human-centered design.
We were commissioned by the mayor to create a mark for the city and give it a new identity. This project consisted of multiple months of research including demographic analysis of the community and also in depth research of the history of Marion.
In addition to this we spent time investing in the people of the Marion community only to realize that it is the people who are our most valued resource in finding out what design decisions are best.
To learn more about Marion Design Co. and the work that we continue to do, go to http://www.mariondesign.co
A mobile website rebrand of my go-to skincare company, CocoKind.
I wanted to capture the more playful elements of their current site by incorporating more saturated colors into the color pallet in addition to custom patterns to reflect the graphics of CocoKind.
*This is a personal project and not intended for commercial use. All images in this personal project are copyright of CocoKind. I do not own these images.
This rebrand project came out of a desire to give my favorite New York coffee spot more consistency in their branding and marketing. I created a new and brighter color scheme and designed patterns for each of their flavors.
When approaching this rebrand of Peloton, my first instinct was to create a look that strongly represents movement; both with people and on technology, since Peloton relies heavily on their app and streaming services. I was struck by the thought of glitches - an occurrence when technology has too much “movement”. Glitches are usually seen as a bit of a roadblock, but in this case, I saw a glitch as a catalyst for something new: a spark of new activity of what follows that glitch. It’s the glitch that gets things started. It’s not necessarily about the glitch itself, but what comes after that reboot: new energy, new momentum, and new movement.
Data Visualizaton projects done to make sense of my day-to-day habits.
